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Case Study

RideJAX

A highly accessible, mobile-first design system and technical buildout for a public transit rebrand.

  • Technical Implementation
  • Visual Identity
  • Art Direction
  • Accessibility
Brief

Never miss your bus on the road.

RideJAX is the hub for mass transit in Jackson County, Illinois, home to the Shawnee National Forest. As part of a larger rebrand, it needed an information architecture overhaul so riders could make sense of route information more easily. Working alongside 2 partner agencies, we led design and development and served as the bridge between both teams.

The site was designed mobile-first for quick route checks on the go, with WCAG Level-AAA contrast on every text block and a 100/100 Lighthouse score.

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Motion reel

Brisk, orderly, and punctual.

Color system

Bold, striking, and powerful.

  • Primary colors WCAG AAA

  • Accent colors

  • Neutral colors

Type system

Bold, utilitarian, and clear.

RideJAX type specimen. The sentence “The quick brown fox jumps over the lazy dog.” in navy, set four ways in a geometric sans serif as a bold headline, an all-caps label, a bold subhead, and regular body text.
Buttons and inputs

High-contrast, tactile, and rider-ready.

RideJAX components. A navy card with a bright blue outline holds a pill-shaped primary button with a circled arrow, followed by navy outlined primary, secondary, and anchor buttons and an underlined tertiary button.

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