Case Study
Dr. Kevin Zhao
A full-service brand, design system, and multilingual CMS build for a neurosurgeon in the New York City Metro.
- Technical Implementation
- Visual Identity
- Art Direction
- Accessibility
Dr. Zhao is a neurosurgeon in the New York Metro.
Kevin reached out to Peabody House in need of a digital presence that reflects his practice and his personality. He leads with empathy and his brand world needed to reflect that.
A proud Chinese-American, he needed to reach out to a Chinese-American audience, and so all of his website content can be toggled between English and Chinese.
A black-and-white street photographer in his free time.
Empathetic, professional, and vibrant.
Primary colors WCAG AAA
Accent colors
Neutral colors
Modern, sleek, and trustworthy.
Techy, contemporary, and intuitive.
Up Next
RideJAX
A highly accessible, mobile-first design system and technical buildout for a public transit rebrand.
- Technical Implementation
- Visual Identity
- Art Direction
- Accessibility