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Case Study

Dr. Kevin Zhao

A full-service brand, design system, and multilingual CMS build for a neurosurgeon in the New York City Metro.

  • Technical Implementation
  • Visual Identity
  • Art Direction
  • Accessibility
Brief

Dr. Zhao is a neurosurgeon in the New York Metro.

Kevin reached out to Peabody House in need of a digital presence that reflects his practice and his personality. He leads with empathy and his brand world needed to reflect that.

A proud Chinese-American, he needed to reach out to a Chinese-American audience, and so all of his website content can be toggled between English and Chinese.

A black-and-white street photographer in his free time.

View the work
Motion reel

Precise, anatomical, and bilingual.

Color system

Empathetic, professional, and vibrant.

  • Primary colors WCAG AAA

  • Accent colors

  • Neutral colors

Type system

Modern, sleek, and trustworthy.

Dr. Kevin Zhao type specimen. The sentence “The quick brown fox jumps over the lazy dog.” in dark teal, set as a geometric sans serif headline, a serif italic, a serif regular, and sans serif body text.
Buttons and inputs

Techy, contemporary, and intuitive.

Dr. Kevin Zhao components. A card with a dark teal offset shadow holds text inputs in default, teal focus, and orange error states, followed by an outlined primary button with an arrow, a filled secondary button, and a tertiary text link.

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RideJAX

A highly accessible, mobile-first design system and technical buildout for a public transit rebrand.

  • Technical Implementation
  • Visual Identity
  • Art Direction
  • Accessibility
View the case study